There’s no denying that today’s media marketplace is a hotbed for conspiracy theories, false narratives and disinformation. When facts seem malleable and individual headlines dominate in different locales, getting verified information out quickly becomes increasingly difficult. And in a time of crisis, that information can be critical and the difference between life and death.
What is the value of sound for brands? Roger Gerhmann, Executive Creative Director from SXM Media breaks down the science of sound and why brands need to be developing their own sonic signatures to stand out and appeal to a new segment of consumers -- generation audio.
As the saying goes, “Every cloud has a silver lining.” In a year void of live events, brands were given the opportunity to rethink how they drive value in music, sports and entertainment sponsorships. This paused moment in time showed the world no longer experiences life solely in person. From augmented reality and emerging platforms to listening capabilities and new metrics, Adam Harter, PepsiCo SVP - Media, Sports & Entertainment, discusses the blended science and art of moving from...
How is music being utilized to make impact on some of the most pressing issues of today? Come learn about how the music industry, artists, and agencies are taking unique approaches to harnessing harmony for social good on causes like middle school mental health, immigration and belonging and driving confidence in the COVID vaccine.
How Discovery Commerce is reshaping the shopping industry will explore how with Covid still lingering in some areas, businesses should consider how eCommerce experiences can more deeply create the same connections people get from in-person shopping experiences and also expand consumer audience using creators.
UTA's in-house IQ team will unveil research findings from a newly developed study on the future of the creator economy, covering the full spectrum of entertainment and culture, including consumer behaviors, attitudes, and reactions to creator/brand partnerships.
New York City based artist and content creator Devon Rodriguez joins UTA's Director of Fine Arts Zuzanna Ciolek to discuss how Devon's everyday sketches of New York City subway riders resulted in a massive TikTok following and viral success, leading to discourse around the connectivity of modern art in the digital world.
With consumers spending more time engaging with content across various platforms, it’s vitally important that audiences actively engage and are fully represented across our screens. Media holds the power to educate and inspire, to bring people together around common interests and ultimately, to improve the world.
Ava DuVernay, filmmaker and founder of ARRAY, will join Nielsen CEO David Kenny for a conversation focusing on diverse representation in entertainment and the role this plays in...
This period in time has shown that more people are becoming connected to themselves, to the world and we are not just thumbing through life afterall. The fragility of connection was proven as the world shut down in just 5 weeks in 2020 and everything we have learnt is up for grabs and brought its extremes. People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has changed and nothing has...
A disruptive newcomer in the legacy telecom space, Verizon-owned Visible vows to create a wireless service that is radically simple, fundamentally accessible, and audaciously inclusive, and to highlight voices and causes that have largely remained invisible.
Join Visible’s longtime partner, Alok Menon, internationally acclaimed gender non-conforming writer and performer, and Pearl Servat, Visible’s Head of Brand Marketing, to discuss how smart partnerships can go beyond marketing and...
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